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Duncan Robertson
Duncan Robertson - Brand Empire
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Working the Paris Search Verticle

I’ve been doing a substantial amount of work on the St Christopher’s Paris Hostel landing page today. The Paris search market is slightly different than normal as it’s filled by decade old site networks and really aggressive affiliate resellers due to the undersupply of Paris beds at any given time. So providing a new bed supply brings in high numbers of unsolicited backlinks making Paris a very profitable city to set up in for link juice.

What this also means is that St Christopher’s Paris has an inflated traffic-to-bed ratio giving me the perfect opportunity to focus on the sales cycle. Hopefully I’ll be able to trawl right down the funnel and find some improvement that I can take forward to other cities soon.

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