You and I have a lot more in common than you think: neither of us know what I’m going to write about.
I’m Duncan, a marketing and sales director working in Europe building two really epic youth hospitality and lifestyle brands. I come from a web background. I built websites before I found my way into marketing, and I bring this ‘digitally minded’ experience into everything I do in business.
What can I expect from your articles? Mostly concepts and lessons I’ve learnt in e-commerce, digital, marketing and leadership. I love data driven marketing. So expect some visualisations around unusual subjects like cocktail and food menus. My writing is my own, and doesn’t represent the views of the companies I work for (my views are far too conservative).